BUSINESS BRIEF
Founded in 2022, the Company sells premium menswear, and is one of the highest growing fashion brand of the country. Till date, the company has served around 2.2 Million customers and has managed to maintain a repeat rate of 23.2%, compared to 15-20% industry standard repeat rate. The company targets a market of urban millennials seeking premium quality without luxury pricing,
and occupies a sweetspot betweenmass-market brands(₹1200-1,600) and luxury labels (₹3,000+).
The Company is present on multiple platforms, such as Myntra, Flipkart, Instagram, and its own website, amongst which, around 90% ofsales is done through owned channels. They have built a strong brand equity with more than 99k organic Instagram followers and has positioned the brand in premium segment. The company operates on a scalable asset light model, with no inventory risk, minimal working capital requirement due to negative cash cycle and cloud-based tech stack, ready for 10x scale.
Business Divisions
- Product & Design – Trend-led premium menswear
- Digital Commerce (D2C) – Website and social commerce
- Marketing & Growth – Performance marketing and brand building
- Supply Chain & Sourcing – Direct sourcing and lean operations
Products & Services
- Premium Casual Shirts
- Embroidered Shirts
- Luxury Cotton Shirts
- Satin & Club Wear Shirts
- Curated Premium Collections
Proposal
Industry
Consumer Product-manufacturing
Sub Industry
Clothing & Apparel Manufacturing (Apparel/Garments)
Nature of Business
D2C
Sector
Manufacturing (Own Brand)
Reason for sell-off
Strategic Realignment or Pursuing New Opportunities
Location
India
Region
Across India
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 20 - 25 Cr
Justification
Based on market multiple
Business Operation Information
Financial Information |
2026 (in INR Cr) | 2025 (in INR Cr) | 2024 (in INR Cr) |
|---|---|---|---|
Sales |
14 | 10 | 6 |
EBITDA |
|||
PAT |
N.D |
